Happy Monday, everybody! We don’t have a giveaway planned for this week, but we have a special guest post from one of the nicest authors I have met! Alex Abaz has written many books that would help you in everyday life and your writing career, and I hope that you will check them out! Now, here is her guest post!
Why free eBook downloads and giveaways are not a super book deal for authors or readers and how reviews and ratings can help: An opinion piece.
Everyone wants a fantastic deal! But the best deal is not always the one that has a free price sticker on it or the one delivered via a volume-discount subscription service. Nowadays most everybody worldwide has access to lots of free content online. The reality of the situation is that without hesitation or deliberation over the integrity of the source, people spend a lot of their time browsing weird, wacky, and also wonderful content, simply because it’s free. Many readers are also in the habit of downloading free eBooks in case they feel like reading some day in their spare time. Even though most of the free eBooks downloaded never get read, authors keep offering more daily. People want free content and there are plenty of sites willing to provide it in order to attract more visitors. Free offers and giveaways are magnets for enticing customers to buy other goods and services. Is it possible that normal forces that should lead to a balance of supply and demand, don’t apply to publishing, given that not everyone is in it to earn book royalties? If this is the case, then authors who want to make money selling books should seriously re-evaluate the business value proposition and/or rethink their marketing and promotion strategy.